From IPLAS to three languages: Multicolor's path in Latin America

In September 2025, Multicolor took part for the first time in IPLAS, the international plastics fair held in Guayaquil, Ecuador. A year later, it is worth looking at what this debut means and how it connects to a strategy built over recent years.

The debut at IPLAS 2025

The fair took place from September 9 to 12, 2025. Multicolor exhibited at booth 93, as part of the Brazilian presence organized by Think Plastic Brazil, the Brazilian plastics processing industry program run in partnership between ApexBrasil and the Brazilian Plastic Institute (INP).

It was the company's first time at the event and its first step into the Ecuadorian market. Speaking to Think Plastic Brazil, Pedro Fontana, Latin America Sales Representative, said: "We were able to present our solutions, better understand local demands, and build valuable connections." He added: "We are very optimistic about the opportunities ahead and confident that this is just the beginning of a promising journey in Ecuador."

A strategy that started earlier

Multicolor's international presence did not begin in Ecuador:

• 2017: first export and the start of its internationalization.
• 2024: opening of its second manufacturing plant, in Guaramirim, Santa Catarina, expanding its service capacity.
• 2025: creation of the export department, start of commercial expansion into Latin America and new languages across the brand's channels.

The company's vision is to serve all of Brazil and to have 10% of its revenue coming from Latin America by 2028, as a reliable and flexible supply alternative.

What it means for customers outside Brazil

Support in Portuguese, English and Spanish

The brand's channels, including this website, are available in three languages, so buyers and product engineers can talk to the technical team in the language they use every day.

Custom solutions

Masterbatches, powder pigments, microspheres and additives are developed for each customer's application, resin and process, with technical consulting and laboratory testing.

Samples and catalog

The Reencontro 2026 catalog, with 22 colors and their technical data, can be downloaded from the website. From it, you can request physical samples by quoting the Multicolor code or the Pantone reference.

Trade fairs as meeting points

Taking part in an international fair goes beyond setting up a booth: it means presenting materials in the local language, understanding the resins and applications most common in the country and answering technical questions on the spot. It is learning that continues long after the event days.

Fairs like IPLAS remain one of the best places to understand each market's needs up close. For Multicolor, every conversation at the booth becomes learning that helps develop colors and solutions better suited to manufacturers in the region.

If your company is in Latin America and looking for a partner in plastic pigmentation and additives, talk to our team. We work in Portuguese, English and Spanish.